Benefits of an Automated Direct Mail Service
- Akkos Kopss
- May 30, 2022
- 2 min read
When it comes to automated direct mail, you'll probably have heard about the benefits it can bring. By implementing this type of technology, you'll be able to conduct any size direct mail campaign and align your marketing and sales strategies. For example, automated direct mail can be used to send transactional documents to clients or customers and can be highly personalized to increase conversions. In addition, it can help you to create campaigns that are based on the behavior of your customers.
Another feature of an automated direct mail platform is its ability to trigger different actions, such as sending a personalized rejection letter or printing a copy of a digital form. You can even use triggers to make the automated direct mail campaign more personalized, such as sending a postcard to a customer group who's recently unsubscribed to your email list. Some automated direct mail platforms even let you set triggers for different actions, such as sending an email to a subscriber who's been logged in to Facebook.
Another benefit of automated direct mail is that you can change the design at any time. While a change can take days to make manually, an automated direct mail campaign can be customized quickly. You can create a new template and save it to PostGrid for easy access. You can also save your design so you can access it at any time. Using similar templates across your marketing campaigns ensures consistency among your mailings. It's possible to create your own HTML templates and customize them, so you can customize your direct mail campaigns to meet your needs.
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