How to Choose the Best Automated Email Marketing Software
- Akkos Kopss
- May 30, 2022
- 1 min read
You have probably heard of automated marketing direct mail, but what exactly is it? What are the benefits of using it? Let's explore some of the most common ways it can be used. Whether you need to increase your leads and sales, or you'd like to retain existing customers, automated direct mail can be a huge benefit. It requires less time on your part, but it's equally effective. Using this technology can help you achieve these goals and more.
Traditional direct mailers hire pre-press operators who work with digital printing presses and sophisticated print job management systems to embed variable data in large batch print jobs. But with automated direct mail, this step is eliminated, and marketers can use drag-and-drop tools to embed variable data and variable logic directly into their print jobs. These tools enable marketers to print different variations of a single piece of direct mail, based on different audience segments. This makes it possible to create multi-channel marketing campaigns that include direct mail.
When choosing the right automated marketing direct mail software, make sure that it integrates with other applications in your business. This way, you can leverage your existing customer database and synchronize client interactions with various marketing channels. In addition, choose a product that allows you to track your campaigns' results in real time. There are some software options that even include QR codes, allowing you to track the performance of each individual piece. If you're still unsure, contact a marketing automation provider and ask about their software features.
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